List of PresentersWe had an exciting lineup of presentations for CHI Recap 2008: The Science of Fun: One-To-Many Moderated Game Research International User Research in the
Product Development Cycle “What Would You Do with a 1 Million Dollar User Experience Marketing Budget?” Internal vs. External User Experience Evangelism Panel Branding the Feel: Applying Standards to Enable a Uniform User Experience Longitudinal Usability Data Collection: Art versus Science? Tag-it, Snag-it, or Bag-it: Combining Tags, Threads, and Folders in E-mail They Call It “Surfing” for a Reason: Identifying mobile Internet needs through PC deprivation The Psychological Basis of UI Design Rules CHI Policy Issues Around the World Agile and UCD The Science of Fun: One-To-Many Moderated Game Research Nate Bolt - Bolt Peters Native environments are of particular importance in game research, where findings depend even more than usual on the user's mood and comfort level. Using remote voice chat to moderate game research sessions enables researchers to remove the distracting and discomforting physical presence of the moderator, providing a more convincing native environment. This paper describes the benefits and addresses the methodological pitfalls of this approach. Nate Bolt, CEO, Bolt |Peters User Experience Nate regularly gives presentations on native environment research methods in both commercial and academic settings. Working with faculty at the University of California, San Diego, he created a degree titled "Digital Technology and Society," which focused on the intersection of technology and mass population usage. He also completed a year of communications studies at the Sorbonne in Paris, where he was jailed briefly for playing drums in public without a license. International User Research in the Product Development Cycle Wei Zhou- Oracle, Velynda Prakhantree - Oracle, Shannon Farrington - IBM As an increasing number of software products enter the global market, the popularity of international user research is on the rise. Though the concept of studying international users to inform global designs is clear-cut, the actual practice is not. There are many open questions and challenges present, such as, in what stages of the development cycle and using what methods should international research be done? How might different language interfaces be studied? In this SIG, we reviewed actual case studies focused on international user research and discussed best practices for conducting international user research to maximize global usability and ROI. Wei Zhou, User Research Lead, Oracle Velynda Prakhantree, Principle Usability Engineer, Oracle “What Would You Do with a 1 Million Dollar User Experience Marketing Budget?” Internal vs. External User Experience Evangelism Panel Peter Heller - Oracle User Experience evangelism inside an organization is a frequent topic. Methods for marketing user centered design to internal stakeholders have been analyzed in many papers and on panels. Emerging media and new venues have recently presented an opportunity to reexamine methods and goals for external user experience marketing and evangelism. This interactive panel addressed motivations and brainstormed about discount methods for promoting the role of the human factors profession to the general public, and communicating directly with the end users. This will be contrasted with the position that a well designed product should market itself, and that money is best spent on design and internal evangelism instead. The panel itself involved 3 parts: 1. Moderator collecting answers to the “What would you do with a 1 million dollar UX marketing budget?” question via index cards. 2. Four panelists presenting short sales pitch proposing what they would do when faced with the same question. 3. Panel discussion focusing on the contributions from the audience and focused on producing two lists. One would include specific user experience marketing venues (targeted bloggers, un-conferences, think tanks, specific ad words, design-friendly printed publications like Business Week, etc.). The second list would focus on goals and of user experience marketing (raising awareness and promoting better image of user experience vs. engineering and other disciplines, increased sales, better brand, recruiting, swaying executives, etc.). The panel continued to live after external publication of the two lists, with new blog installments, comments, and any subsequent and open discussions. Peter Heller, Oracle Prior to marketing, Mr. Heller led several development teams in building the initial products that were the foundation of the Oracle E-Business Suite. Branding the Feel: Applying Standards to Enable a Uniform User Experience Mohini Wettasinghe - SAP Labs There is nothing more dissatisfying to users than the inconsistent behavior of a particular interaction within or between different software applications from the same company. A company's unified interaction is part of the company brand: the "feel" of look and feel. Many companies throw away their brand when they do not observe interaction consistency across products. However what is precisely meant by consistency and to what level this consistency should be attained is open for debate. Moreover, user interface designers and developers ignore standards since they assume that complying with standards stifles design innovation. The lack of understanding on what are standards and how they can be effectively applied, results in unnecessarily complicated user interface designs and dissatisfied users. This panel discusses how there is still much room for design innovation after applying appropriate user interface standards and how application designers can contribute to the creation of standards. Mohini Wettasinghe, User Experience Architect, SAP Labs Michael Arent, VP User Experience, SAP Labs Jonathan Arnowitz, User Experience Architect, Google Longitudinal Usability Data Collection: Art versus Science? Stephanie Rosenbaum - Tec-Ed Inc. Collecting usability data over time is increasingly becoming best practice in industry, but lacks "thought leadership" in current literature; few papers address this topic. This panel debated key questions that arose from the CHI 2007 SIG on the same topic. Stephanie Rosenbaum, Tec-Ed Inc. Tag-it, Snag-it, or Bag-it: Combining Tags, Threads, and Folders in E-mail John C. Tang - IBM We describe the design of bluemail, a web-based email system that provides message tagging, message threading, and email folders. We wanted to explore how this combination of features would help users manage and organize their email. We conducted a limited field test of the prototype by observing how users triage their own email using bluemail. Our study identified ways in which users liked tagging, threading, and foldering capabilities, but also some of the complex ways in which they can interact. Our study elicited early user input to guide the iterative design of these features. It also involved a user study researcher, designer, and developer in the field test to quickly integrate different perspectives during development. John C. Tang, IBM They Call It “Surfing” for a Reason: Identifying mobile Internet needs through PC deprivation Rachel Hinman- Adaptive Path In this paper we describe the details of a PC Internet deprivation study used to gather information on Mobile Internet needs. Eight participants in our study used a mobile device as their only means of Internet access for four days. The case study describes details of the research methodology as well as design insights and implications for development of mobile applications and services. Rachel Hinman, Design Strategist, Adaptive Path Rachel's passion for people, design, and business has been the driving force of her career for the last decade. Prior to joining Adaptive Path, Rachel worked within Yahoo's mobile group, employing user-centered methods to inform the design and strategy of Yahoo!'s mobile products. She has extensive experience leading research studies on mobile phone usage in the US, Europe, and Asia and writes and speaks frequently on the topic of mobile research and design. Recently, she was a featured perspective in Mobile Persuasion: 20 Perspectives on the Future of Behavioral Change, edited by BJ Fogg and Dean Eckles. Her clients and previous employers have included IDEO, Microsoft, Yahoo, General Motors, Clorox, and Kaiser Permanente. Rachel received a Masters Degree in Design Planning from the Institute of Design in Chicago. The Psychological Basis of UI Design Rules Jeff Johnson - UI Wizards This course was basically Psychology 101 for UI Designers and Usability Professionals, compressed into 1.5 hrs. Many people currently in UI and Usability positions come from graphic design, software development, or technical writing. They lack an education in cognitive and perceptual psychology. Applying UI design rules effectively requires determining their applicability (and precedence) in specific situations, and requires balancing the trade-offs when design rules appear to contradict each other. By understanding the underlying psychology for the design rules, designers and evaluators enhance their ability to design and evaluate user interfaces. Conveying an essential kernel of that knowledge was the goal of the course. The CHI Recap talk won't present the course; it will only summarize it. Jeff Johnson, President and Principal Consultant, UI Wizards CHI Policy Issues Around the World Jeff Johnson - UI Wizards While public policy is a recognized important topic within human-computer interaction, previous attention to policy issues within SIGCHI has focused on public policy in the USA. This panel at CHI 2008 focused on CHI policy issues around the world. After an overview of HCI-related U.S. public policy issues in the U.S., panelists from Italy, Canada, South Africa, and the UK described CHI-policy issues and efforts in their home countries. The main issues discussed were: privacy, voting, accessibility, and universal access. Jeff Johnson, President and Principal Consultant, UI Wizards Agile and UCD Melissa Federoff - salesforce.com This presentation summarized two sessions from CHI 2008 that focused on strategies for achieving UCD within Agile development environments. The first session was a workshop for Agile practitioners lead by Desiree Sy and Lynn Miller of Autodesk entitled "Optimizing Agile User Centered Design". The second session was a panel entitled "Extreme Usability: Adapting Research Approaches for Agile Development" moderated by Melissa Federoff. Attendees of the session learned proven strategies for success employed by practitioners in the industry working in Agile environments. The good news is - it is possible to achieve UCD in Agile development! Melissa Federoff, Senior Usability Analyst, salesforce.com |
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